On May 13, 1905, acclaimed graphic artist Franz Kraus was born in Sankt Pölten, Austria. Known as the “Israeli Don Draper,” Kraus is best remembered today for designing the iconic “Visit Palestine” poster in 1936, encouraging Jewish tourism and immigration to British Mandatory Palestine. From 1926 to 1933, Kraus lived in Berlin, where he became the head graphic designer for the publisher Friedrich Ernst Hübsch-Verlag. While in Berlin, he attended Reimann Schule, an art and design school, where he met his wife, Anni Sass. Following the rise of Hitler and the increasingly frightening public displays of antisemitism in Berlin, Kraus and Sass decided to move to Mandatory Palestine after spending a year in Barcelona; they ultimately settled in Tel Aviv, renting a two-bedroom apartment, where they lived for 60 years.In 1995, long after he had designed it, the graphic artist David Tartakover sought out Kraus’s permission to reprint the Jerusalem version of the “Visit Palestine” poster, which features the Dome of the Rock. Tartakover felt that this project was a manifestation of the optimism he felt about the Israeli-Palestinian reconciliation during the Oslo Accords process, back when Israeli Prime Minister Yitzhak Rabin was still alive. Kraus and Tartakover printed a limited run of 1,000 copies, selling them mostly in museum shops. A few years later, however, Israeli-Palestinian relations were deteriorating, and the poster became a popular symbol for the Palestinians and their supporters. Its history and message affirmed the existence of a Palestinian people and land. Kraus died on April 7, 1998, at the age of 92. He is one of Israel’s most celebrated and iconic graphic designers, and the “Visit Palestine” poster is his most famous work.