On January 6, 2020, the American Jewish Committee (AJC) organized the first JewishandProud Day in response to a surge of antisemitism in the United States. The idea came one day following the march in New York, where thousands walked in solidarity to protest the spike of antisemitism in America. Participants were encouraged to display a sign with the hashtag #JewishandProud and show their Jewish pride by donning Jewish clothing, as well as by posting photos or videos on social media. The event also inspired non-Jews to support Jewish communities worldwide and to join the fight against the rise of antisemitic attacks in recent years. The #JewishandProud campaign ignited on January 6, 2020, only a day after New York’s Solidarity March Against Antisemitism. The March, organized in collaboration between the United Jewish Appeal-Federation of New York, the Jewish Community Relations Council of New York, and various other Jewish organizations, began in Lower Manhattan and traveled across the Brooklyn Bridge. New York’s politicians attended and addressed the crowd, including Governor Andrew Cuomo and Senator Chuck Schumer, who both promised more funding for security at synagogues and in communities vulnerable to hate crimes. Such crimes, Cuomo proposed, should be labeled domestic terrorism.New York, like other large American cities, has recently seen its highest antisemitic hate crime rates in decades. However, as AJC’s CEO David Harris stated, the goal of both the March and AJC’s #JewishandProud Day was to show that “we will not shy away from publicly displaying and celebrating our Jewish identity and faith.” Not just in America, where AJC is based, but on a global scale. Statistically, Jews who proudly wear and publicly exhibit their faith are the most targeted by hate crimes. The campaign intends to show that all Jews stand together, and when one community is harmed, all Jews are hurt. Antisemitic actions will not be tolerated.